Founded
2000
Per Vehicle
$15-30/mo
Contract
Typically Annual
Integrations
5
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Our Review
Geotab is the data powerhouse of the fleet management world. With over 4 million connected vehicles globally and a massive open data platform, Geotab offers analytics depth that competitors cannot match. Their Marketplace of 300+ add-on solutions means you can customize the platform to fit virtually any use case. The trade-off is a steeper learning curve and a partner-driven sales model that can create inconsistent experiences depending on your reseller.
Pros
- Unmatched data analytics with billions of data points processed daily
- Open platform with 300+ Marketplace add-ons for deep customization
- Competitive hardware and subscription pricing through reseller network
- Strong EV fleet management capabilities for future-proofing
- Advanced engine diagnostics with fault code interpretation and alerts
Cons
- Partner/reseller model means support quality varies by region
- Dashboard has a steeper learning curve than consumer-friendly competitors
- AI dashcam offering is newer and less mature than Samsara or Motive
- No direct sales channel makes pricing comparison more difficult
Our Verdict
Geotab is the clear winner for fleets that prioritize data and analytics. No other platform offers the depth of reporting, the breadth of Marketplace integrations, or the raw data access that Geotab provides. If your fleet manager is data-savvy and you want to build a customized stack, Geotab is the foundation to build on. Just be prepared for a learning curve and make sure to vet your local reseller carefully.
Pricing Details
Per Vehicle
$15-30/mo
Base Plan
Varies by reseller
Contract
Typically Annual
Geotab sells through a network of authorized resellers, so pricing varies. The GO9+ device typically costs $100-150, and monthly subscriptions range from $15 to $30 per vehicle depending on the reseller and selected features. Marketplace add-ons carry additional subscription fees. Some resellers offer month-to-month options. Always get quotes from multiple Geotab partners.
Features
| GPS Tracking | |
| ELD Compliance | |
| DVIR | |
| Fuel Management | |
| Route Optimization | |
| Driver Scoring | |
| Maintenance Alerts | |
| Document Management | |
| API Access | |
| Mobile App |
Integrations
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