Hardware Cost
$0 upfront with subscription or $150 for device purchase
Monthly Cost
$20-40 per vehicle depending on plan
Contract
1-3 year contracts typical; month-to-month available at premium
Founded
2013
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Our Review
Motive, formerly KeepTruckin, is one of the most popular ELD providers in the market, known for balancing strong technology with reasonable pricing. Their platform has evolved from a simple ELD into a comprehensive fleet management suite. Good all-around option that works for both small fleets and larger operations.
Pros
- Excellent balance of features and pricing — genuine value leader
- Intuitive mobile app consistently rated highly by drivers
- AI dashcam with forward and driver-facing cameras
- Strong IFTA reporting that saves hours of manual calculation
- Flexible plans that scale from 1 truck to thousands
Cons
- Rebranding from KeepTruckin to Motive caused some customer confusion
- Customer support response times have increased as they have scaled
- Some features require higher-tier plans that increase cost
- Contract lengths of 1-3 years can lock you in
Compliance
Device features do not replace the ELD mandate. That guide covers who must record duty status on a registered ELD under 49 CFR 395.8 and subpart B.
- FMCSA ELD mandate compliant (registered)
- DVIR with customizable inspection forms
- HOS compliance with automatic violation alerts
- Automatic driving detection and status changes
- DOT inspection mode for roadside inspections
- Canadian ELD mandate compliant
Our Verdict
Motive is the best value proposition in the ELD market. They deliver 90% of what Samsara offers at a noticeably lower price point. The mobile app is excellent, IFTA reporting saves real time, and the platform scales well. If Samsara is the BMW of fleet telematics, Motive is the Toyota — reliable, capable, and priced right for most operations.
Pricing Details
Hardware
$0 upfront with subscription or $150 for device purchase
Monthly
$20-40 per vehicle depending on plan
Contract
1-3 year contracts typical; month-to-month available at premium
Motive offers tiered pricing with Basic, Pro, and Enterprise plans. The basic ELD-only plan is very competitive. Adding dashcam, GPS tracking, maintenance, and other modules increases the monthly cost. Month-to-month is available but costs 20-30% more than annual contracts.
Features
| GPS Tracking | |
| DVIR | |
| IFTA Reporting | |
| Dashcam Integration | |
| Driver Coaching | |
| Fuel Tracking | |
| Maintenance Alerts | |
| Mobile App | |
| API Access | |
| HOS Compliance |
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