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Hardware Cost
$0 upfront with subscription or $150 for device purchase
Monthly Cost
$20-40 per vehicle depending on plan
Contract
1-3 year contracts typical; month-to-month available at premium
Founded
2013
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Motive, formerly KeepTruckin, is one of the most popular ELD providers in the market, known for balancing strong technology with reasonable pricing. Their platform has evolved from a simple ELD into a comprehensive fleet management suite. Good all-around option that works for both small fleets and larger operations.
Motive is the best value proposition in the ELD market. They deliver 90% of what Samsara offers at a noticeably lower price point. The mobile app is excellent, IFTA reporting saves real time, and the platform scales well. If Samsara is the BMW of fleet telematics, Motive is the Toyota — reliable, capable, and priced right for most operations.
Hardware
$0 upfront with subscription or $150 for device purchase
Monthly
$20-40 per vehicle depending on plan
Contract
1-3 year contracts typical; month-to-month available at premium
Motive offers tiered pricing with Basic, Pro, and Enterprise plans. The basic ELD-only plan is very competitive. Adding dashcam, GPS tracking, maintenance, and other modules increases the monthly cost. Month-to-month is available but costs 20-30% more than annual contracts.
| GPS Tracking | |
| DVIR | |
| IFTA Reporting | |
| Dashcam Integration | |
| Driver Coaching | |
| Fuel Tracking | |
| Maintenance Alerts | |
| Mobile App | |
| API Access | |
| HOS Compliance |
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