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Complete reefer owner-operator guide for Wisconsin (WI) — estimated market rates, top freight lanes, key industries, and regulations affecting reefer carriers in the Midwest region.
Rate Per Mile
$2.77
-1.1% vs national avg
Est. Gross Monthly
$24,930
Est. Net Monthly
$16,205
After ~35% expenses
| Metric | Wisconsin | National Avg | Difference |
|---|---|---|---|
| Rate/Mile | $2.77 | $2.80 | -1.1% |
| Fuel Tax | 30.9c/gal | ~32c/gal | Below avg |
| Freight Volume | high | moderate | - |
Midwest reefer freight centers on food processing and distribution. Chicago's massive cold storage infrastructure, meat processing plants across Iowa and Nebraska, and dairy operations in Wisconsin generate steady year-round demand. Harvest season (August through November) adds grain-to-processor and fresh produce lanes. The region's central location creates efficient outbound lanes to both coasts.
Lanes are based on the Midwest region where Wisconsin is located. Actual lane availability varies by season and market conditions.
Wisconsin's major shippers including Harley-Davidson (Milwaukee) and Oshkosh Corporation generate consistent reefer freight. The state's high freight volume and 7/10 owner-operator friendliness score make it a strong market for reefer carriers.
Milwaukee, WI
Key hub on I-94 corridor
Madison, WI
Key hub on I-94 corridor
Green Bay, WI
Key hub on I-94 corridor
Appleton, WI
Key hub on I-94 corridor
Kenosha, WI
Key hub on I-94 corridor
Fuel tax in Wisconsin: 30.9 cents/gallon. No toll roads. Harsh winters; lake-effect snow; I-94 Milwaukee ice.
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